The Problem Services Investment About Me
Subscription & Retention Expertise

Your numbers feel
a little off.
Let's work out why.

Most SaaS founders feel it before they can name it. Growth is there, but slower than it should be. Subscribers sign up and quietly drift away. I help subscription businesses find where the revenue is going and put the right systems in place to hold onto it.

Everything stays confidential
Fixed-price audit to start
Subscription businesses only
8%
Average monthly churn
for early-stage SaaS
48%
Of failed payments can be recovered
with smarter retry logic
67%
Of cancellations happen before
any retention offer is shown
5×
Cheaper to keep a subscriber
than acquire a new one
The Problem

It's usually the same four things,
hiding in plain sight.

You're probably doing a lot of things right. But there are a few quiet patterns that show up in almost every subscription business at this stage, and they tend to compound.

Where subscriber revenue leaks — the typical SaaS lifecycle
Sign Up Onboarding Activation Month 3 Retained ~30% drop ~25% drop ~20% drop ~25% retained
01

Nobody owns the middle

Marketing owns acquisition. Support handles tickets. But the space between sign-up and renewal belongs to no one. That's usually where the most preventable churn lives.

02

Churn compounds before you see it

It doesn't show up as a crisis. It shows up as growth that feels harder than it should. By the time the numbers look obviously wrong, months of recoverable revenue are already gone.

03

Data without a diagnosis

You might have Mixpanel, Stripe, an email platform. They show you what happened. They can't tell you what to change, in what order, or what it's worth to fix it. That's the gap.

04

A full-time hire feels too heavy

Senior retention talent costs $8,000 to $10,000 a month before they're productive. For most growth-stage businesses, there's a better way to get this work done.

"Every month you wait to fix this, you lose the same amount again."
Churn doesn't reset. It compounds. The best time to address it was last quarter. The second best time is now.
How I Work

Two ways to work together.
You choose where to start.

Some founders want a clear picture before committing to anything bigger. Others already know what they need. Either way, there's a path that makes sense for where you are.

Starting Point

Subscription Health Audit

2 weeks · Fixed price · One clear deliverable

I go through your full subscription lifecycle. The data, the flows, the team, and the people who left. You get back a report that shows exactly where revenue is leaking, why it's happening, and what to do about it first. Every recommendation has an estimated revenue impact attached.

  • Churn cohort analysis by acquisition channel, plan level and timeframe
  • Onboarding and activation audit — this is usually where it begins
  • Pricing and packaging review
  • Conversations with churned users to understand the real reasons
  • A prioritised action plan with revenue impact for each item
From $500
fixed · scales with business size
Full Engagement

3-Month Retention Retainer

90 days · Embedded execution · You leave with a working system

I work as part of your team for three months. We take the findings from the audit and actually build the things that fix them. Onboarding sequences, lifecycle emails, win-back flows, upgrade triggers. Everything documented and handed over so your team can run it after I step back.

  • Month 1: Fix the critical gaps in onboarding and activation
  • Month 2: Build win-back flows, upgrade triggers and cancel deflection
  • Month 3: Health scoring, team playbooks and a 6-month roadmap
  • Weekly check-ins and unlimited async throughout the engagement
  • Full documentation of every system built
From $3,000 / mo
typically pays back within 60 to 90 days
Your Investment

See what even one percentage point
of churn is worth to your business.

Drag to match where you are. A small improvement compounds every month from here.

$50,000
6%
2%
Saved per month
$1,000
Annual impact
$12,000
ROI on retainer
1.0×
The Process

We start with a conversation
and go from there.

01

A 30-minute conversation

Walk me through what's been happening with your numbers. I'll listen carefully, ask a few specific questions, and together we'll start to understand what's really underneath it. No agenda, no pressure.

02

A deep look at your business

Over two weeks I go through everything. Your data, your flows, your onboarding, and the people who left. You get back a clear picture of what's leaking, why, and what to fix first ranked by revenue impact.

03

We build the fix together

If the findings point to a bigger engagement, I come on board for three months and we build the things we identified. You leave with a working retention system and a team that knows how to run it.

✓ Free call Audit (2 weeks) Retainer (90 days) Retention system live Day 0 Day 1–14 Day 15–105 Day 105+ → → →
AI Tools vs My Input

See the difference
for yourself.

Tap each card to flip between what AI tools offer and what I actually deliver.

AI Tools

Data without meaning

A dashboard tells you 40% of users churn at week three. It cannot tell you which specific action — or lack of one — is responsible, or what to do about it.

My Input

Diagnosis with context

I look at your specific cohorts, talk to the users who left, and tell you the one thing causing most of the drop — with an estimated revenue impact attached.

AI Tools

Twelve possible reasons

AI generates a comprehensive list of things that might be causing churn. Comprehensive, generic, and overwhelming. You still have to figure out which one actually applies to you.

My Input

One clear priority

I look at your business specifically and tell you the single most valuable thing to fix first. Then we fix it together, instead of working through a list indefinitely.

AI Tools

Prediction without prevention

Churn prediction tools flag accounts that are likely to leave. They do not fix why those accounts are leaving. The number stays the same.

My Input

Root cause resolution

I work on the underlying reasons subscribers leave — the onboarding gaps, pricing misalignments, missing lifecycle moments — which is the only thing that actually moves the number.

AI Tools

No one accountable

When an AI recommendation doesn't work, there is no one responsible. No follow-through, no adjustment, no relationship. Just the next suggestion on the list.

My Input

Full accountability

My reputation depends on your results. If something isn't working, I'm the one who finds out why and adjusts. That accountability changes the quality of every decision I make.

About Me

I've been inside these businesses.
Not just reading about them.

Katrina Leva
Katrina Leva
Founder, Unchurned

I spent years working inside SaaS and subscription businesses. Not consulting from the outside, but embedded in the decisions, the product conversations, and the data that determines whether a subscriber stays or goes.

I've watched what happens when a company grows its acquisition aggressively while the retention layer quietly bleeds. I've seen the exact patterns that cause it and learned to find them quickly. The churn spikes at the wrong moments. The onboarding that loses people before they experience the value. The pricing that doesn't match how customers actually think about what they're buying.

I work exclusively on subscription businesses because this isn't a side interest. It's the only thing I do. I take a small number of clients at a time because the depth of work I do doesn't work when spread thin.

90
Days on average to meaningful churn reduction
100%
Subscription-focused. Nothing else.

Years inside subscription businesses

Real experience at every lifecycle stage, from first activation through long-term retention and win-back. Not theory. Patterns observed across multiple business models and customer types.

Every recommendation has a number

You will never walk away with vague advice. Every finding comes with an estimated revenue impact so you always know what something is worth before you decide to act on it.

I build what I recommend

Onboarding sequences, win-back flows, cancel deflection, health scoring. I don't point at the problem and leave. I build it alongside your team and make sure it keeps working after I step back.

Confidential by default

Every engagement is fully confidential. The patterns I've learned inform how I work. The client names and specifics stay private.

Get in Touch

If something has been
bothering you about the numbers,
let's have a conversation.

Thirty minutes. You tell me what's going on. I'll give you an honest read on what I see and whether I think I can help. No obligation after that.

Free. No commitment. You'll leave the call with more clarity than you came in with.